KREAM Rises to the Top at Electric Zoo: Evolved [Exclusive Interview]
The cream always rises to the top, and it’s no exception when it comes to the outlandish world of electronic dance music. KREAM made their US festival debut at Electric Zoo: Evolved, and crafted together a dominant statement: they came to capture the imagination (and sweat) of American ravers who like to party hard.
With over 107,000 rowdy fans flocking to the festival over the course of three beautiful days on Randall’s Island in New York City, this year’s E-Zoo was the biggest since 2013. Brothers Daniel and Markus Slettebakken were up for the challenge, as they welcomed festival-goers with a monumental opening act at the main stage to set the mood just right for the remainder of the day.
The brothers blasted their latest hit single “Go Somewhere,” and RANI’s sultry vocals got attendees seriously grooving to the music. The sun beamed down from the clear skies above, establishing an attentive spotlight on the Norwegian duo. Making sure not to buckle under pressure, KREAM made an everlasting impact in their first ever US festival appearance by putting on a clinic of a performance. This won’t be the last time American audiences see these guys.
Music & Mojitos caught up with KREAM in an exclusive interview after they got the party started, and they couldn’t have been more thrilled with how their performance went.
“We are feeling great, man. Coming all the way from Norway to play our first festival here, it’s amazing,“ says the ecstatic Markus. “We had so much fun today.”
Daniel rapidly echoed his brother’s sentiments.
“It was so cool to hear a lot of people singing our songs,” he nods. “That was unexpected. There are definitely a bunch of serious fans here.”
It’s no surprise that KREAM’s fanbase came out bright and early to support them. Known for catchy songs like “Edit You,” “Enough,” “Decisions,” and “Taped Up Heart,” the brothers developed a special connection to American audiences. Much like fellow producer Zack Martino, they could no longer be classified as bedroom producers. KREAM’s ascent to the mainstream started in 2016 after signing with Big Beat Records.
It was a definitive turning point for the careers of KREAM, as they now had the powerful backing of a label to spread the word about the unique sounds they were making overseas. After flying into New York and signing with Big Beat, they learned about the ecosystem of the dance industry. KREAM looked at an opportunity with the catchiness of dance-pop to solidify their standing in America. The label helped KREAM grow, and “Go Somewhere” hit it off with fans who were looking to let loose.
“We recorded the whole track wth RANI in Amsterdam. It’s really about going somewhere, having fun, and just being confident,” Markus explains of the song’s current popularity.
KREAM makes it clear that their intentions are to showcase their love for house music as they continue to make a name for themselves in the United States. “[House music] is what we started out with on SoundCloud,” Daniel tells Music & Mojitos. “That got us where we are today. We feel like that’s closer to where we want to be as artists. That’s where we’re headed now.”
Hey, when you’re the cream of the crop, you get to call the shots...and race jet skies when you have a little bit of downtime.
“We were jet skiing before we were doing music,” Markus grins. “We compete professionally.”
Riding the wave of momentum from Electric Zoo, there’s little doubt that KREAM will be a go-to act for the US festival scene in 2020.
Banner photo by Jimmy Fontaine.