WWE's Becky Lynch and Kofi Kingston on the Importance of Storytelling at Advertising Week
WWE laid the smackdown on Advertising Week in New York City earlier today, as Raw Women’s Champion Becky Lynch, WWE Champion Kofi Kingston, and Chief Brand Officer Stephanie McMahon were in attendance at the buzz worthy conference that puts an extensive spotlight on the brightest minds in marketing, advertising, and technology. The fan favorite WWE superstars announced an exciting and extended partnership with Post Consumer Brands during a lively panel which was moderated by Forbes CMO Network editor, Jenny Rooney.
Becky and the legendary Big Show will be featured on 7 million boxes of Post Honeycomb cereal and Post Golden Crisp cereal in supermarkets across the nation. The sugary sweet news fits the global entertainment brand’s motto of putting smiles on people’s faces.
During the spirited discussion, WWE’s CBO referenced the receptive response to their previous branded content featuring Kentucky Fried Chicken. McMahon went into detail about The Miz and Dolph Ziggler starring in an uproarious commercial that encouraged boisterous chants for KFC founder Colonel Sanders. Fulfilling constant b2b needs, McMahon says it’s no happy accident that WWE has one of the highest viewed YouTube channels in the world. She also stated that the majority of the most followed female athletes on Twitter are WWE superstars.
The Raw Women’s Champion added to McMahon’s comments, noting her accomplishment of headlining WrestleMania this past April. Becky defeated Charlotte Flair and “Rowdy” Ronda Rousey in the first ever women’s main event. In the blustering universe of sports entertainment, WrestleMania is WWE’s version of the Super Bowl—an event that not only attracts their diehard fanbase, but casual viewers who are seeking stories that resonate with them, too.
“In the past four years, we have been given the ball. The world is changing. People want female role models that they can relate to,” Lynch says of the evolution of the women’s division. The champion then received a frenzied applause when a commercial of WWE 2K20 aired. Becky will be featured on the cover of the video game, alongside Roman Reigns.
Kingston echoed Lynch’s sentiments, and touched upon how important authenticity is when it comes to WWE’s branding. The reigning champion says those genuine connections translates to longterm loyalty to the company and all of the larger-than-life athletes. Kofi was recently featured in a Skittles commercial, which also showcased fellow New Day members Big E and Xavier Woods.
“Funny, random, and at times a little magical,” Kingston spoke of his experience filming the ad, which first debuted on Sep. 15.
Focus then shifted back to WWE’s latest campaign with Post. McMahon made sure to point out that this wasn’t the first time WWE and Honeycomb worked together. Longtime fans might fondly remember the late Andre The Giant in a commercial which saw him “hungry for the big, honey taste.”
If bright and colorful boxes of cereal featuring your favorite superstars wasn’t enough to satisfy your WWE fix, the company is ready to sweeten the deal that much more. Fans will be able to claim a free three-month trial of the award-winning WWE Network when they purchase three boxes of participating Honeycomb cereal or Golden Crisp cereal. redeem their receipts online for a limited time. The promotion will begin on Tuesday, Oct. 1, and runs through Saturday, Feb. 29, 2020.
“Put me in the supermarkets, that’s where I want to be anyway,” laughs Becky.